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Jorge Fernandez

LTT5 CEO Group Chair and

LTT SE1 Senior Exec Group Chair Sydney

  • LinkedIn

Jorge's Story

Jorge Fernandez is the Managing Director of an independent management consultancy, Applied Sense. With over 30 years’ experience building and growing businesses, Jorge spends much of his time now coaching and mentoring SME business owners and senior executive staff.


Jorge has held senior management and executive roles across traditional travel retail, online,

corporate retail management and digital services. As an operations specialist he was sought after

outside the travel sector in technology solutions and IT re-marketing, working for and with groups

such as Flight Centre, OTC, TravelEdge, Resurg, Informed Solutions, ITR Global and The Owners Corporation Network.


Jorge has been chairing CEO leadership groups with The Leadership Think Tank since 2016.

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