Jorge FernandezSydney: Chair LTT5 & SE1
Meet Jorge Fernandez
With over 30 years building and growing businesses, Jorge now focuses his time on coaching and mentoring SME business owners and senior executive staff.
Jorge Fernandez is currently the Managing Director of an independent management consultancy, Applied Sense, specialising in the travel industry.
After crossing over from a career in biological sciences in 1984, Jorge has worked across most of the diverse areas of the travel industry leading to an unmatched experience in that sector which naturally led to a specialised advisory and consultancy service to that industry since 2009.
Jorge has held senior management and executive roles across traditional travel retail, online, corporate travel management and digital services. As an operations specialist he was sought after outside the travel sector in technology solutions and IT re-marketing, working for and with groups such as Flight Centre, OTC, TravelEdge, Informed Solutions and ITR Global.
A member of the Australian Institute of Company Directors, Jorge also facilitates business performance groups, and provides advisory services to the private sector, and through company boards. Jorge currently also holds executive and non-executive director roles.
Jorge knows what it takes to create and lead strong profitable business, develop high-performing teams and deliver consistent growth in organisations. He has a strong background in organisation, operations and business creation. He is a trusted advisor who focuses on strong leadership and sustainable outcomes.